Cultural Implications Regarding the Use of Mobile Voice Service and SMS
نویسندگان
چکیده
Mobile telephony is currently the most popular and widespread communication technology on the planet greatly exceeding that of fixed broadband. The way people communicate is a manifestation of their culture, i.e. general beliefs and core values formed during childhood and reinforced throughout life. Currently, there is little systematic cross-cultural research to explicate the effects of individual’s preference regarding the use of mobile communication technologies. This study examines the role of cultural effects regarding the use of mobile voice service and short message service (SMS). We examine that phenomenon at two points in time with a sample of 78 countries using Culture theory, Media Richness theory, and Intercultural Communication theory. Findings suggest that some cultural dimensions have a greater impact on a society’s usage of mobile voice service and SMS than others, and that the influence varies between them. Conceptual and practical implications are discussed.
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